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Harvard Business Review – Books, Cases, Articles, Audio, and more…

Step-By-Step Guide to Smart Business Experiments

Articles are available for purchase, but if you access an article from the search box, you can read online.
The link below will take you to the article, “A Step-By-Step Guide to Smart Business Experiments” by Eric T. Anderson, Duncan Simester, 9 pages. Publication date: Mar 01, 2011. Prod. #: R1103H-PDF-ENG
– http://hbr.org/product/a-step-by-step-guide-to-smart-business-experiments/an/R1103H-PDF-ENG?Ntt=r1103h
In this article, the authors provide a step-by-step guide to conducting business experiments. They look at organizational obstacles to success and outline seven rules to follow.

When Your Business Model in In Trouble

http://hbr.org/2011/01/when-your-business-model-is-in-trouble/ar/1 This link gives you access to the article, “When Your Business Model in In Trouble” by Rita Gunther McGrath, Sarah Cliffe, Jan 01, 2011. Columbia Business School professor Rita Gunther McGrath studies strategy in highly uncertain, volatile environments. She spoke recently with HBR executive editor Sarah Cliffe about how to recognize an oncoming crisis—and seize opportunities to get ahead of competitors.

First Ditch the Discounts

http://hbr.org/2011/01/ditch-the-discounts/ar/1 -First Ditch the Discounts by Rafi Mohammed, Jan 01, 2011. In this article the author says the “key to adaptive pricing is realizing that price, like color or style, is simply one of a product’s attributes. And companies routinely vary colors and styles to appeal to different kinds of customers. They sell through different channels (online, direct sales, brick-and-mortar stores) and sometimes charge vastly different prices based on the channel. (A box of cereal typically costs much more in a convenience store than it does in a big-box store.) By using adaptive pricing, companies can adjust a product’s attributes to better appeal to customers’ sense of value without necessarily dropping the price.” HBR

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