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Guest Post by Robert Weiss, President MultiVision Digital – Video Content Marketing

How to get started using online video marketing in your sales process.

Done right, video converts! From lead generation, to pipeline development to differentiating yourself during the sales process, online video marketing [http://www.nyccorporatevideoproduction.com/video-production-solutions.html] can provide your business with a strategic marketing edge. And taking advantage of video in your lead generation and sales efforts has never been easier and does not have to be expensive.

A marketing video

[http://www.nyccorporatevideoproduction.com/marketing-video-production.html]converts at a higher rate than other marketing tools because a video posted on a company’s website, delivers a more engaging and personal message. With 60% of business executives stating they would rather watch a video than read text (Forbes Insight Study, Dec 2010) online video’s ability to captivate potential clients – turning them in to qualified leads and paying customers – is second to none.

Video creates action to move prospects into and through the sales cycle

Video is perfect for you if you aim to have content that differentiates you from your competition. It’s perfect for you if your goals include generating more leads and driving more sales in a cost-effective and measureable way. 60% of business executives visited a vendor website and 51% made a purchase after watching a video (eMarketer, Jan 2011). Making video content marketing one of, if not “the”, best ways to engage and convert casual browsers into leads and paying customers.


One way companies can get the most out of their online video production

[http://www.nyccorporatevideoproduction.com/] is for their sales teams to reference their online video after that telemarketing call. Sending a video link to the prospect as a unique way of grasping the potential client’s attention and educating them on the benefits your company offers. Simply put, using online sales videos creates action that moves the prospect deeper into the sales cycle. Research from Forrester, ComScore, eMarketer, and other top research state between 40 and 52% of the time prospects will move one step down the purchase funnel after watching an online marketing video.

Given these impressive stats marketing with web video is one of the best ways to engage and convert casual browsers into leads and paying customers for budget conscious companies. Most businesses understand the power of video but are unsure where to get started…here are 5 types of easy to create videos to help solve the question “how do we get started?”

Product education / demonstration – all companies sell either a product/service and have this information on their website and talk about their products and services everyday! Now do it in front of the camera! You are the expert, show your stuff.
FAQs – Your website has a list of FAQs (Frequently Asked Questions) because they inform a prospect of your firm’s key value propositions, experience, differentiators and processes.

Key people behind your sales team – Your customers love your service and support team so give your sales team video content assets that highlight your talented team of professionals. These are the people that provide your sales team with your competitive differentiators and deliver the benefits to your customers. Doing this will also take the focus off the ‘sales person’.
Post presentation objection handling – record answers to the top three objections your customers have and present them with confidence and conviction that will build trust and more sales.

Customer testimonial – The best part about customer testimonials is that they will always be relevant in showcasing your satisfied customers. Find a customer for each product/service, invite them in for lunch one day and start filming relevant stories of your team, product, implementation and service.
Video reaches out, informs and builds trust with your customers quicker, easier and more effectively than any other marketing medium. So companies that start using video content marketing will gain a quick competitive advantage and put themselves ahead of their competition.

And doing it sooner rather than later will provide a marketing video production for your business [http://www.nyccorporatevideoproduction.com/5-videos-for-any-business.html] that will become a useful everyday tool in the life of your sales and marketing processes.

Just like 10 years ago when your needed a website to be competitive, soon every company will be investing in video. Don’t wait until you have to catch up to your competition…gain a competitive advantage today and get your first series of marketing videos today.


Robert Weiss, President of MultiVision Digital, has over 14 + year background in internet marketing and sales processes tactics. MultiVision Digital is a web video production and website video marketing company that specializes in developing and executing video content marketing strategies to increase sales, lead generation, and client loyalty. MultiVision Digital’s video content marketing services include concept and budget planning, producing (planning, scripting, storyboarding, talent and editing) and YouTube optimization services. For more info visit http://www.nycCorporateVideoMarketing.com or subscribe to http://www.youtube.com/user/MVProductionsNYC

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